A creative studio in Cape Town ~ made for artists, by artists. Brand, motion, content and the systems that hold a practice together. No back catalogue to hide behind yet, so we're earning your attention the only honest way left: out in the open.
Boring is expensive. Safe is invisible. Attention is never bought ~ it is earned, in the open, one honest piece of work at a time. So we are building this studio the way we would build your practice: out loud, with taste, with conviction, and with every number shown ~ even the small ones.
Production at a pace a traditional studio can't quote against ~ with a point of view it can't template. Made for the people actually making the work.
Real numbers, even when they're small. Especially when they're small. The honesty is the brand.
Owned site. Direct sales. A list. Classes. Systems that run while you make. That's not 'selling out' ~ it's the difference between an art habit and an art business. In five years, the artists still standing are the ones who owned their platform.
Dear stranger,
This page is one day old. Zero followers. Zero reasons for you to care.
So here's the deal: for the next 30 days, we build an art business in public ~ and give away every move as we go. If we're wrong, you watch a studio fail in real time. If we're right, you get the whole blueprint for free.
Either way, you win.
Stay audacious. ~ The Audacity
Six audacious moves to build an art business that actually pays ~ the full thing, as a PDF. No gate beyond your email.
Free Get the playbookA brutally honest, public review of your work ~ one genuine compliment, your biggest brand crime named plainly, and one fix you can make on Monday.
Free Submit your workShort letters on building a creative practice with a spine ~ plus the Sunday Scoreboard with every real number from this sprint.
Free Read the lettersDrop your brand, your portfolio or your shop below. Every Friday we review five in public ~ no fluff, no studio-speak, roasted kindly.